This website is where I share little texts about anything and everything that occupies my mind, and longer pieces that center around living a fulfilling life, redefining entrepreneurial success in terms of life quality rather than revenue, and burnout recovery and prevention.
Whatever happens here is experimentation, a step away from the highly optimized and organized work I do as a blog content strategist and B2B writer.
I don’t want to pay too much attention to the “shoulds” of digital marketing or online publishing. I want to let this grow organically, see where it leads, and take you on that journey with me.
I’m no expert, no “guru” to follow. But I’m a thinker, and I figured that if I think publicly, those who care about the same things can think along with me. Maybe that’s you?
If so, sign up for my monthly newsletter to stay in the know about the things I’m working on, reflecting on, and reading.
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A bit more about me and my work
The early days
Don’t worry, I won’t tell you about my childhood. I will share that I hold a master’s degree in Western Literature and one in Cultural Management, and that my first job was for the Belgian Press Agency Belga. I then worked a few years as a marketing coordinator and copywriter for a publishing house. Both were 9-to-5 experiences that just weren’t for me.
I built and sold a travel blog
In 2012, I launched the travel blog Wonderful Wanderings. What started as a hobby project quickly turned into a business and at the start of 2015, it became my full-time occupation.
I focused on creating destination marketing campaigns for local and national tourism boards, spoke at conferences and trade fairs, learned a ton about marketing, and traveled a ton while still maintaining my base in Belgium.
When COVID hit in 2020, I had lost my love for the blog a bit and saw the crash in tourism as my chance to create something new. I maintained the blog until it was in a decent place again and sold it in the summer of 2023.
I run a content strategy and writing service
That “something new” was Let Me Write That Down for You, my content strategy, optimization, and writing service. In less than two years, it had significantly surpassed my blog in monthly revenue, new clients found me through word of mouth, and I got the chance to give webinars and speak at events.
All of that in combination with a pandemic, moving abroad, and a lot of personal stuff took its toll, and at the end of 2022, I burned out.
I currently still run my content service in a slimmed-down format, and am exploring my creative side.
I share daily little things that spark joy
Aside from publishing my writing on this website, I also run an Instagram stories series called Litte Things on my personal account. Each day, I share one or more little things that brought me joy, warmed my heart, or made my day better in a way. Little Things is all about consciously paying attention to all the good things that happen every day, and training our brains to look for the positive rather than focus on the negative.
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